Privacy policy
Privacy Policy
Alter Bikes (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website or interact with any of our products or services (collectively, the “Services”).
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Who We Are
Alter Bikes operates this website and e-commerce store, providing a curated shopping experience for customers. The platform is powered by Shopify, which helps facilitate our Services, including payment, shipping, and marketing.
2. Personal Information We Collect
We may collect and process the following categories of personal information:
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Contact Details: Name, billing/shipping address, phone number, email address
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Payment Information: Credit/debit card details, payment confirmation, transaction history
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Account Information: Username, password, settings, preferences
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Order & Transaction History: Products viewed, purchased, returned, or exchanged
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Communication Records: Customer support interactions and inquiries
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Device & Usage Data: IP address, browser type, device ID, usage patterns
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Marketing & Tracking Data: Cookies, shopping behavior, browsing data, ad preferences
3. How We Collect Personal Information
We collect personal information in the following ways:
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Directly from you (account creation, checkout, forms, support)
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Automatically via cookies and tracking tools
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From service providers and partners (e.g., payment gateways, logistics)
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From Shopify and third-party integrations you interact with
4. How We Use Your Personal Information
Depending on how you interact with us, we may use your information to:
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Fulfill your orders and provide a personalized shopping experience
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Process payments, returns, and exchanges
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Offer customer service and communicate updates
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Send promotional emails or targeted advertising (you may opt out)
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Prevent fraud, enhance security, and protect legal rights
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Comply with legal obligations or respond to lawful requests
5. How We Share Your Information
We may share your personal information with:
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Shopify (for order processing, security, advertising)
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Third-party service providers (e.g., delivery partners, analytics providers, marketing platforms)
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Business and marketing partners (with your consent or where legally allowed)
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Affiliates or corporate group members
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Government authorities or law enforcement, if required by law
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Parties involved in a business transaction (e.g., merger, acquisition)
6. Relationship with Shopify
Our store is hosted on Shopify, which collects and processes personal information to deliver and improve services.
Shopify may use your data to support advertising, fraud protection, and enhanced analytics. To learn more about how Shopify handles your data and how to exercise your rights, visit the Shopify Consumer Privacy Policy.
7. Third-Party Links
Our website may contain links to third-party websites or platforms. We are not responsible for the privacy policies or practices of those third parties. Please review their policies before submitting personal data.
8. Children's Privacy
Our Services are not intended for children under the age of majority. We do not knowingly collect personal data from minors. If you believe your child has provided us personal information, please contact us to request deletion.
9. Data Security and Retention
We implement reasonable safeguards to protect your information. However, no system is 100% secure.
We retain your personal information as long as necessary to fulfill orders, comply with laws, resolve disputes, or enforce policies.
10. International Transfers
Your data may be transferred and processed outside your country of residence. If transferred outside the EEA or UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.
11. Your Rights and Choices
Depending on your location, you may have the following rights:
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Access: Request a copy of your personal information
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Correction: Request correction of inaccurate data
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Deletion: Request deletion of your personal data
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Portability: Request your data in a transferable format
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Opt-Out: Unsubscribe from marketing emails or targeted ads
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Appeal or Lodge Complaint: Contact us or a data protection authority if dissatisfied
You may exercise your rights by contacting us at:
📧 info.alterbikes@gmail.com
We may verify your identity before fulfilling requests. You may also appoint an authorized agent to act on your behalf.
12. Marketing Communications
You may receive marketing emails from us. To opt out:
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Click the "unsubscribe" link in any promotional email
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Or email info.alterbikes@gmail.com with your request
Note: You may still receive transactional messages (e.g., order confirmations).
13. Complaints and Dispute Resolution
If you believe your data rights are being violated, contact us first. You also have the right to file a complaint with your regional data protection authority.
14. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted here with an updated “Last Updated” date. We encourage you to review this policy regularly.
15. Contact Us
For any questions or requests regarding your privacy, please contact:
📍 Alter Bikes
17, Opp. IDBI Bank, New Moti Bagh Colony
Shaheed Bhagat Singh Nagar
Ludhiana, Punjab – 141013, India
